Introducing Your 'Ethical Compass'
Where do you shop, what do you buy, where do you go on holiday ? Are you in touch with your shopping choices and the impact they have on the people and planet around you ?
The UK Government’s Department for International Development (DFID) has just launched a very funky online game which they’re billing as your ‘ethical compass’.
It tells you which shopping tribe you belong to, whether you’re a ‘green warrior’ , an ‘ethical guru’, a ‘caring consumer’ or a ‘Coulda Woulda Shoulda…’
Designed to help you understand what your consumer choices tell you about your values and beliefs, it takes two minutes to complete and the results are pretty interesting.
Way To Go here.
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